Overview
Lead Copywriter – London, Greater London
Everyone is welcome at M&S. No exceptions. It’s your background, abilities and differences that make you, uniquely you. And when you’re part of M&S, that individuality has the potential to make waves.
Summary
We’re looking for a Senior Copywriter with a sharp eye for detail, strategic thinking and a passion for crafting words that convert. You’ll play a key role in shaping how our brand shows up across channels – from organic social to CRM – bringing creative ideas to life through exceptional, effective copy.
All the details
We’re looking for a Senior Copywriter tojoin our team of creative specialists – a dedicated channel expert who lives and breathes social-first storytelling but can flex their craft across every customer touchpoint. You’ll take the lead on copy for social and email while shaping content for paid social, push notifications, POS and the online customer journey. Blending creativity with data-driven insight, you’ll bring best practice, performance learnings and a distinct M&S tone of voice to every channel.
You’ll work closely with our social team to analyse what’s landing, refine our approach, and champion copy that connects and converts. If you’re passionate about brand, creativity and making every word work harder, we’d love to hear from you.
What’s in it for you
Being a part of M&S is exactly that – playing your part to bring the magic of M&S to our customers every day. We’re an inclusive, dynamic, exciting, and ever-evolving business built on doing the right thing and bringing exceptional quality, value, and service to every customer, whenever, wherever, and however they want to shop with us.
Here are some of the benefits we offer that make working for M&S just that little bit more special:
- 20% colleague discount across all M&S products and many third-party brands (for you and a member of your household)
- Competitive holiday entitlement with the option to buy extra days
- Discretionary bonus schemes
- Defined Contribution Pension Scheme and Life Assurance
- Tailored induction and training programmes
- Perks and discounts via our M&S Choices portal
- Industry-leading parental, adoption, and neonatal policies
- 24/7 Virtual GP and wellbeing support
- Charity volunteer day
What you will be doing
- Transform Creative Briefs: Turn briefs into compelling, commercially driven storytelling that captures attention and drives action.
- Compose content for CRM, paid and organic social media, digital campaigns, and other channels—adjusting tone and style for each platform.
- Champion Brand Voice: Ensure every word reflects the brand’s tone of voice, making content feel unmistakably M&S.
- Collaborate for Impact: Work closely with creative, marketing, and channel teams to deliver cohesive, high-performing campaigns.
- Balance Creativity with Results: Use data and insights to refine messaging, stay ahead of trends, and continually elevate copy efficiency.
Who you are
- Extensive Copywriting Experience: 6+ years in copywriting, ideally within fashion, beauty, or lifestyle brands, with a strong grasp of tone, rhythm, and storytelling.
- Digital & CRM Proficiency: Demonstrated expertise in CRM, paid and organic social media, and digital-centric settings, with a grasp of performance indicators.
- Outstanding Writing Skills: Expert in clear, concise, imaginative copywriting, with stellar editing and proofreading abilities.
- Collaborative & Communicative: Strong communicator who thrives in cross-functional creative teams and is confident working across departments.
- Adaptable & Passionate: Thrives in fast-paced, ever-evolving environments, with a proactive approach and a genuine passion for brand, creativity, and craft.
Everyone’s welcome
We’re disrupting, innovating, and leading the industry into a more conscientious, inspiring digital era. M&S strives to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make change happen.
We’re committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. If you need support or reasonable adjustments during the recruitment process, please let us know when completing your application.
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