Overview

Customer Lifecycle Marketing Manager
Hemel Hempstead (Hybrid) – 2-3 days a week in
office
Annual salary + bonus and benefits

We’re
looking for a Customer Lifecycle Marketing Manager to play a lead role in the
CLM transformation at Haven. As we build our new Customer Data Platform environment,
you will work with the Technical CLM Manager to ensure it’s fit for both
current and future CLM strategy, which you will lead on devising. If you are a strategic
thinking, results-driven leader with a passion for driving customer engagement
and loyalty we’d love to hear from you.

Your Opportunity:
To learn, develop and become an expert in a key area of the business by:
– Leading and inspiring your team to deliver on your Customer Lifecyle Marketing strategy
– Developing and implementing customer lifecycle marketing strategies and overseeing end to end delivery of campaigns
– Driving personalization at scale through the deployment of always-on trigger campaigns
– Utilising analytical insights to identify opportunities for campaign iteration and optimisation

What we’d like you to bring:
– Proven experience in a customer lifecycle marketing role
– Expertise in building and optimizing campaigns in complex CDP environments -eg Bloomreach, Hubspot, Braze, Salesforce
– Strong analytical skills with the ability to derive insights from data and drive campaign optimisation.
– Excellent communication and presentation skills, you’re capable of influencing and engaging at all levels

What’s In It For You?
– Holiday allowance that rises with service, plus a
‘Holiday Buy Scheme’
– Annual bonus
– 20% discount on both Haven and Warner Hotels holiday for you, family and
friends
– Comprehensive wellbeing support
– Access to the Bourne Leisure corporate box at the O2 Arena ,London
– Exclusive discounts with corporate partners
– Exciting career pathways, including Learning and Development opportunities
such as Apprenticeships and Degrees

Enhanced family friendly policies and pay (eligibility criteria applied)

Who are we?
We’re part of an award-winning Bourne Leisure family, which includes Haven
& Warner Hotels. We have 9,000 fantastic team members and 39 beautiful
seaside locations and our HQ based in Hemel Hempstead.

What’s it like to work with us?
Working with us is ultimately defined by our
exceptional people and teams. At Haven, we take pride in our Breath of Fresh
Air culture, which focuses on valuing and supporting every team member. We
prioritise openness and transparency in our interactions allowing our team
members to be their authentic selves.
We operate a hybrid working model, meaning 50% of your working week will
be spent at the office, occasionally on Park, or at external events.

What can you expect during the recruitment process?
The interview process will be up to 3 stages and may contain a presentation or
skills test, depending on the role. If you require any support or reasonable
adjustments to help you perform at your best during this process, please let us
know.

Diversity, equity, and inclusion are at the heart of who we
are and what we do. Our commitment to these values is unwavering and they are
central to our mission. We encourage applications from all backgrounds,
communities and industries and we are happy to discuss any reasonable
adjustments or flexibility that you may require, including whether a role can
be part-time or a job-share.

We genuinely care about every candidate’s experience during
the recruitment process and are here to provide support where we can. If you
require any assistance or reasonable adjustments while applying, please don’t
hesitate to reach out to us at resourcingteam@bourne-leisure.co.uk.

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