Overview

Programmatic Manager
Wood Lane, London, W12

Company Description

We help brands make BOLD MOVES

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”

Now we hear

“Take me from 4th to 1st in my category”

“Help me grow 10% in a market declining 10%”

“Make me the most loved brand in my industry”

These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast – they are a better path to growth.

Bold moves build a partnership – we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

Our Commitment
At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective.We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.   

Job Description

The Programmatic Manager is responsible for all aspects of Programmatic campaign implementation, working with the support of and to support the work of a Programmatic Director.

You will also be responsible for account management with other stakeholders such as planners and the client, so must be able to identify new opportunities or potential weaknesses/limitations of strategies and communicate this effectively. The ideal candidate will have prior hands-on experience with the major demand side platforms, strong analytical, writing and comprehension skills, and preferably online trafficking experience.

The programmatic practice at Zenith sits within our specialist digital services division called Performics & is supported by Publicis Media Exchange (PMX). It is the practise that drives media trading and activation through data and technology. Sitting within the Zenith brand, we focus on implementational planning, negotiation & executional excellence, which forms the bedrock of our business. Developing media plans that not only bring energy, but also deliver the results that you expect from the ROI agency, that together deliver client value and business transformation.

Responsibilities:

The Work

· Support Programmatic Director to deliver outstanding work every time

· Be go-to person for day-to-day running of the team and campaign delivery

· Ensure you and Execs deliver operational excellence

· Look for proactive opportunities to communicate this effectively with the wider team

· Understand and effectively communicate Zenith’s programmatic value proposition

· Oversee /work with agency stakeholders to manage, implement and deliver wider client projects

· Showcase campaign performance across leading DSPs such as DV360, The Trade Desk & Amazon and provide in depth analysis of results

The Clients

· Build strong, trusted relationships with key, day-to-day clients

· Deliver and set example to Execs of immaculate client service

· Be proactive in day-to-day client management

· Understand client’s business and identify opportunities

· Bring innovation to your programmatic media plans & roadmaps across the emerging solutions in market (cookieless, retail media data, SVOD platforms).

· Monthly client meetings

The Commercial

· Understand how we make money, be aware of growth opportunities

· Ensure absolute financial accuracy and PO management

The Team

· Manage 2+ Execs

· Lead by example, to help direct reports to be their best

· Share best practice across the team

· Set clear progression plans for your report(s)

· Embrace and drive positive culture within your team

· Build positive relationships with partners, suppliers and teams internally

The Agency

· Volunteer for extra-curricular agency initiatives

· Share and showcase teams best work across department

· Build strong and effective relationships with all PM practices

· Build strong relationships with your peers, sharing knowledge and experience

· Be an agency advocate – get involved in industry events and training

· Build positive relationships with partners

Qualifications

We are looking for an ambitious, proactive and curious programmatic practitioner. You will be highly organised, able to work independently on projects where needed but also enjoys working within a team that has a strong, collaborative working ethos. Having experience of working within multiple DSP’s will have allowed you to build out an extensive knowledge of the programmatic landscape, allowing you to deliver the best quality of work and results for our clients. Their business will require us to work at a fast pace and alongside multiple stakeholders, so we’re looking for a positive, can-do attitude from someone joining the team.

Additional Information

Zenith UK has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

  • WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
  • REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
  • HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
  • FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
  • FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
  • GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

#LI-Hybrid

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