Overview
Senior Radio Plugger – London, N1C 4AG, United Kingdom
The A Side: A Day in The Life
You will oversee the National Radio campaigns for a broad roster, working closely with the Head of Radio. You will also work alongside the Head of TV and Content to help them implement TV and Content Promotions campaigns. You will initiate, coordinate and implement the promotional strategy for artists on your roster and oversee independent radio pluggers as appropriate. You will provide expertise and advise about radio strategy to label partners.
The B Side: Skills & Experience
Be Organised
- Develop, oversee & execute comprehensive national radio promotion strategies, working with the Head of Radio and selected independent radio pluggers responsible for delivering on the strategies.
- Keep up to date with all new and existing promotional opportunities across National Radio networks and their digital platforms (social media / on-demand services etc).
- Book, oversee and execute impactful & strategic promotional opportunities across National Radio.
- Ensure online coverage on the relevant websites when Radio promotion is booked and circulate it to the relevant internal teams.
- Clip & distribute Radio spot plays to relevant teams.
- Help manage artist promotion budgets, attend planning meetings as well as individual artist meetings, reporting on your campaign plots for the relevant artists, commenting on forthcoming opportunities and contributing ideas to all aspects of the campaign.
- Proactively book and manage remote and in person plugging meetings alongside the Head of Radio.
- Work on TV & Content promotion for selected campaigns under the guidance of the Head of TV and Content.
- Assist the Head of TV and Content with artist promotional bookings and attend TV & Content shoots on location as needed
- Service video content to TV platforms alongside the Head of TV and Content
- Share timely links to TV catch-up services, social coverage and clippings for programmes/shows where our artists are featured.
Be Analytical
- Maintain awareness of Radio, TV & Content industry trends
- Maintain awareness of presenter tastes & trends, relevant TV programmes, new broadcast services and Podcast series
- Provide regular, thorough updates to internal & external teams
Be Collaborative
- Develop & maintain relationships with producers, music teams & presenters across a full range of National Radio stations via regular phone contact, combined with meetings. Become the key point of contact for radio stations with VMG
- Develop & maintain relationships with bookers, producers & presenters across National TV & Content alongside the Head of TV & Content
- Develop & maintain relationships with artists management & external labels
- Work closely with all internal & external teams to maximise artist’s potential across all National Radio channels
- Get key contacts to see showcases/live gigs; arrange appropriate hospitality for contacts around said events
Be Creative
- Create & consult on radio and video edits where appropriate
- Create radio single timelines for artists in conjunction with Head of Radio, applying promotional strategy to all National Radio campaigns
- Create promotional assets for digital and physical mailouts (where appropriate)
Person Specification
Necessary
- Previous relevant experience in the music industry
- Good understanding & experience of executing National Radio campaigns
- Experience in relationship management and dealing with difficult conversations
- A strong list of contacts across National Radio
- Excellent communication skills – written and verbal
- Excellent organisation skills and attention to detail
- Efficient and able to work independently to a high standard
- The ability to learn quickly and use own initiative
- Ability to remain calm when working under pressure and to deadlines
- Flexible and able to prioritise within a large workload
- Hard working and enthusiastic team player
- Self-motivated with the ability to deal with the routine tasks as well as the more interesting aspects of the role
- Keen to develop within the field of Radio, TV & Content PR
- Passion for music and understanding of how UK media works
- Passion to maintain & create new relationships
- Comfortable in a networking environment
- Be confident – have a voice and be able to communicate ideas
- Willingness to attend regular gigs
Desirable
- Record company experience, particularly in a Promotions department
- Contacts across the TV & Content industry
Bonus Tracks: Your Benefits
- Group Personal Pension Scheme (between 3% and 9%)
- Private Medical Insurance
- 25 paid days of annual leave
- Interest Free Season Ticket Loan available
- Holiday Purchase scheme
- Dental and Travel Insurance options
- Cycle to Work Scheme
- Salary Sacrifice Cars
- Subsidised Gym Membership
- Employee Discounts (Reward Gateway)