Overview
Head of Direct to Farm (Dairy) – United Kingdom
Job title: Head of Direct to Farm
Location: United Kingdom / Remote (linked to our Peterborough head office)
As the Head of Direct to Farm (D2F) at AB Agri, you will manage the strategic growth and commercial advancement of our D2F channel within the dairy sector. This senior leadership position requires you to develop and implement robust sales and growth strategies, lead a growing and diverse team, and deliver impactful commercial outcomes across both consultancy services and product sales.
You will be a vital member of the UK dairy leadership team, working closely with internal and external stakeholders to convert market data and insights into clear, actionable plans that deliver measurable business growth.
What you’ll be doing:
- Develop and implement a clear and actionable growth strategy using market data and insights to deliver sales and commercial outcomes.
- Lead and inspire a diverse and expanding team of senior sales and commercial professionals, promoting an inclusive leadership style that motivates and unites the team.
- Manage customer acquisition and commercial operations within the D2C channel, effectively balancing high-margin consultancy services with high-volume product sales to optimize profitability.
- Collaborate closely with the UK dairy leadership team and global stakeholders to ensure D2C strategies align with overall business goals and market opportunities.
- Partner with a development lead who provides consultancy advise and support, ensuring the team delivers both technical consultancy and product sales effectively.
- Continuously monitor market trends, competitor activity, and customer feedback to refine and enhance the D2C commercial approach.
- Oversee the integration and growth of technology services to leverage agri-tech innovations for business expansion.
What we’re looking for:
- Significant experience in a commercial or sales leadership role within the dairy sector, with exposure to both product sales and consultancy services.
- Demonstrated ability to formulate and implement comprehensive growth strategies that translate market data and insights into measurable outcomes.
- People management skills with an engaging, inclusive leadership style, capable of motivating and leading a complex, diverse sales and commercial team.
- Communication and interpersonal skills, confident in building and maintaining senior-level relationships both internally and with key large dairy farm customers.
- Strategic and entrepreneurial thinker with a commercial mindset, able to balance high-margin consultancy offerings alongside high-volume product sales.
- Comfortable operating within a complex organizational structure, collaborating effectively across UK dairy leadership and global teams.
- Experience in scaling medium-sized enterprises or driving significant business growth is highly desirable.
- Exposure to agricultural technology or related sectors
About the Company
Rewarding your passion
When you join us, you’ll do meaningful work and be rewarded fairly for it. From annual salary reviews and incentive bonus, ongoing career development and enhanced family, financial and wellbeing benefits – these are just some of the ways we reward you – from day one.
About us
We’re AB Agri, part of Associated British Foods (ABF plc) and we’re passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology-based products, and offering data services for the agri-food industry. What sets us apart is how we delight our customers – and that’s because of great people like you. People with different life experiences who share common values. Together we’re building a fair, innovative and inclusive culture.
As a Disability Confident employer, we’re committed to ensuring our application and recruitment processes work for everyone so if you need any additional support (like alternative formats for your application, bringing a support dog to the offices, a sign language interpreter – or anything else) just let us know.
Application Notes
We hope you feel that AB Agri is somewhere you can thrive and so we’d love to hear from you. We get a lot of applications for our roles and sometimes need to close the process early so register your details and upload your CV via our careers website as soon as you can – it will only take a few minutes.
When you do, we’ll ask you some equal opportunities questions just to ensure our recruitment process is inclusive – or show us areas we can improve. This information is anonymised, separate from your application and is never seen by the hiring panel. You can choose not to answer these questions and this won’t affect your application.
Apply today or contact our recruitment team for more information.
Agencies and media sales
AB Agri group politely requests no contact from recruitment agencies or media sales. We don’t accept speculative CVs from recruitment agencies nor accept the fees associated with them.
