Overview
Manager, Global Viral Marketing – Los Angeles, 90038, United States of America
Capitol Music Group is seeking a digitally savvy, pop culture-obsessed, and highly organized Manager, Global Viral Marketing to join our Global Marketing team. This role is ideal for a creative and analytical thinker who thrives in a fast-paced, digital-first environment. The ideal candidate will have demonstrable experience in short-form content strategy, data analytics, audience acquisition, and fandom building across global markets. The primary focus of this position is to conceive and execute pervasive short-form and social media campaigns aimed at key ex-US markets – with key objectives of driving global narrative conversation, increasing artist awareness, and boosting consumption by identifying and leveraging local cultural touchpoints. A passion for staying ahead of trends in social media, digital content, and pop culture is essential.
How You’ll Create:
Campaign Development & Execution:
Develop and implement powerful, impactful short-form and social media campaigns that resonate on a global scale, particularly in key ex-US markets.
Collaborate with local market teams to identify and utilize cultural touchpoints for audience acquisition, engagement and other label objectives [maximizing eCommerce revenue, consumption, short-form volume and overall artist awareness].
Global & Local Strategy Integration:
Align global marketing strategies with local market insights to create cohesive and impactful campaigns.
Drive global narrative conversation while ensuring campaigns are tailored to local audiences to maximize relevance and impact.
Community Engagement:
Build and maintain a comprehensive database of key ex-US music communities, fan groups, creators, and cultural tastemakers.
Engage with and foster relationships within these communities to amplify campaign reach and effectiveness.
Data & Analytics:
Monitor and analyze campaign performance to optimize strategies and tactics.
Provide regular reports and insights to senior management on campaign success and areas for improvement.
Collaboration & Communication:
Work closely with global marketing leads and the Los Angeles-based viral marketing team to ensure alignment and synergy; specifically championing campaign execution and engagement ex-US.
Maintain open communication with the head of international and head of digital, providing updates and insights as needed.
Bring Your Vibe:
Bachelor’s degree in Marketing, Communications, or a related field. Minimum of 5 years of experience in social media marketing, with a focus on short-form content and viral campaigns. Proven track record of successful campaign development and execution in international markets. Strong understanding of global and local cultural trends and the ability to identify key touchpoints for audience engagement. Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams and regions. Proficiency in social media analytics and reporting tools. Passion for music and a deep understanding of the music industry and fan communities.
Desired Skills:
Creative thinker with the ability to generate innovative campaign ideas. Strong project management skills and the ability to handle multiple campaigns simultaneously. Experience in building and maintaining databases of influencers and fan communities. Ability to work in a fast-paced environment and adapt to changing priorities.
