Overview
Senior Director – Northern Ireland – Leeds, LS11 5AD
Job Title
Senior Director – Northern Ireland
Location
Asda House (Fieldbased)
Employment Type
Full time
Contract Type
Permanent
Hours per Week
37.5
Salary
Competitive Salary plus benefits
Category
Corporate Store Operations
Closing Date
16 September 2025
Senior Director, Northern Ireland Region
Please note this role will be based in Northern Ireland
About the role:
Retail is ever changing and as we continue to transform our stores and grow our online presence to meet increasing customer demand, we are looking for customer focused leaders to deliver and drive service excellence within our stores.
The purpose of this role is to lead, coach and develop the Northern Ireland region of General Store Managers (GSMs) to deliver great service and operational excellence, evidenced through profitable growth and a delivery of defined set of KRAs.
Key Responsibilities:
Strategy, Talent & Leadership:
· Execute the company strategy and regional plans for a defined number of stores across Northern Ireland
· Implement and sustain a commitment to the company EDLC agenda ensuring their team remain focused on a business culture of efficiency.
· Be the champion and voice of the stores challenging and channeling feedback to improve the experience for our customers.
· Role model and champion the Asda values and our Leading Asda behaviours, setting high expectations of the leadership team to act in the same way.
Commercial Performance:
· Lead the delivery of all KRA’s and commercial performance of their portfolio stores, in particular focusing on the delivery of the profit plan through driving the Sales performance and excellent Cost control.
· Actively seek out and capitalise on opportunities to grow the regional business by developing both a deep knowledge of stores within the regions and deep commercial awareness of the local market, competition, and trends.
In Store Operations:
· Lead and coach the General Store Managers/Store Managers within the region to deliver ‘Best in Class’ retail standards and consistent ‘Easy, Fast and Friendly’ service, ensuring we provide our customers with a true omni channel experience across all our services.
· Ensure that priority change programmes are flawlessly delivered and embedded in every store within the region, resulting in effective implementation and benefits realisation for the long term.
· Contribute to the definition, simplification and cost effectiveness of operational methods in conjunction with Retail Central Operations.
· Ensure the successful implementation of in store promotions, events and loyalty initiatives in conjunction with central Marketing and Commercial function
People & Talent:
· Create a performance culture, building high performing and ambitious teams that deliver objectives consistently whilst maintaining colleagues engagement.
· Ensure that the stores are appropriately resourced with motivated, trained and engaged management teams.
· Actively spot local talent, internally and externally, and ensure that individuals are given appropriate development opportunities.
· Take active leadership role with consultative bodies internally and also externally through our Trade Union partnerships.
· Champion Diversity & Inclusion, taking proactive steps to ensure that all stores within the region are fully representative of the communities we serve.
Essential Skills & Experience needed for this role:
· You will have demonstrable commercial and financial acumen to deliver results and grow a business.
· You should possess deep knowledge of all parts of the store operation, including processes and policies.
· You will have had previous experience in leading a large operational team.
· You should have the ability to engage with others through great communication skills, by building strong relationships (across large and different teams), as well as create impact and be able to influence others.
· You will be able to thrive in a fast-paced work environment as well as be able with ambiguity
Everything you’ll love
To ensure we balance moments where we know we need to collaborate together and the need for flexibility, Asda has a hybrid way of working with a minimum 3 days a week in one of our Home Offices. Over and above this, each area of Asda may have additional requirements which may require spending more days in the office, visiting suppliers, stores or depots.
You will also get an excellent benefits package including:
- Discretionary company bonus
- Company pension up 1.5 times colleagues’ contribution (Max 15%)
- Company Car allowance of £12,000
- 15% colleague discount in store and online
- Free access to wellbeing services such as Wagestream,
- 24/7 virtual GP, counselling, health and dental cash plans and a 24/7 employee assistance helpline, alongside discounts across a range of services and activities, from airport parking, enhanced to theme parks and cinemas.
- Asda Allies Inclusion Networks – helping colleagues to make sure everybody is included and that our differences are recognised and celebrated
- Excellent parental leave policies, including maternity & adoption leave, paternity leave, shared parental leave, neonatal care leave, and support for those doing fertility treatments.
We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves
