Overview
Company description
Location: Cardiff Hybrid 2-3 days per week in the office
Employment Type: 10-month fixed term contract
Salary: Competitive salary
Hours: 36.25 hours per week
Think the AA is just about roadside assistance? Think again!
As one of the UK’s most trusted brands, we provide a wide range of services to millions of customers. From comprehensive Home and Motor Insurance to personalised Financial Services like Loans and Savings, and outstanding B2B, Consumer, Business Services, Driver Training, Car Care, and Service Maintenance and Repair, we’ve got you covered. Our mission is to keep Britain moving, and we’re looking for dedicated individuals to join our team. Ready to join us?
#LI-CL1 #LI-Hybrid
This is the job
As a key member of the AA Driving School Academy team, you’ll be at the heart of helping future driving instructors launch their careers. In this dynamic Account Manager role, you’ll guide trainees from their very first enquiry all the way to becoming franchisees under a trainee licence with the AA Driving School.
It’s a role that blends sales, service, and support you’ll be the go to person for trainees, building strong relationships and keeping them motivated throughout their journey. Your success will be measured by how many trainees you help convert onto a trainee licence franchise, but just as importantly, by the quality of service and engagement you deliver along the way.
If you’re passionate about people, thrive in a fast-paced environment, and love seeing others succeed, this is the job for you.
What will I be doing?
As an Account Manager in the AA Driving School Academy, you’ll play a vital role in helping trainee driving instructors take the leap from training to becoming franchisees. Here’s what your day-to-day will look like:
- Driving Franchise Conversion
You’ll work towards weekly, monthly, and quarterly targets by supporting trainees to successfully transition onto a trainee licence franchise with the AA Driving School - Tracking Trainee Progress
You’ll be the main point of contact for trainees, keeping a close eye on their progress against the course syllabus and timelines to ensure they stay on track - Mentoring and Support
Through 1:1 and group sessions—via phone, online meetings, and email—you’ll provide both educational and pastoral support. You’ll also identify and act on any issues where trainees may need extra help - Collaborating Across Teams
You’ll work closely with the Trainee Services Team, Training & Development Team, and other Driving School teams to deliver a seamless and proactive customer experience - Delivering Customer Success
Every interaction counts. You’ll build strong relationships and deliver a first-class service that supports long-term franchise conversion and reflects our customer success values
What do I need?
- At least 5 years’ experience as a commercial Account Manager in a B2B or B2C environment, with a strong background in service, sales, or project management
- Experience in a training environment, especially online or remote learning, or within a franchise business model is a big plus
- A proven track record of hitting targets and delivering results
- Confidence in managing the entire customer journey—from first contact to long-term engagement
- Ideally, experience in a fast-paced, high-performing environment
- Strong communication skills, with a background in customer service
- Sales experience is highly desirable, especially if you’ve had formal training in sales techniques
- As this is a new and evolving role, you’ll need to be comfortable with ambiguity and change. Experience in a start-up or high-growth business would be a real advantage—we’re counting on you to help shape and grow this role
Personal Qualities
- Excellent interpersonal and written communication skills
- Quick-thinking and able to offer creative solutions to support trainee progression
- Assertive, with a positive and resilient mindset
- A strong sense of determination to achieve the best outcomes for both the business and our customers
A truly customer-centric approach, you care about people and their success
Additional Information
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Company funded life assurance
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
Plus, so much more!
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
As part of the onboarding process, we complete several pre-employment checks including work reference, credit and criminal record checks.
We may close the vacancy sooner than the advertised date if we get a high volume of applications, please apply now if you are interested.
