Overview
Brand Manager – Home based
Job title: Brand Manager
Location: Location: Home Based (Occasional travel will be required to sites & events).
Are you a motivated Brand Manager ready to contribute to the growth of a much-loved brand? Do you thrive in fast-paced environments where creativity, insight, and strategy come together to enhance our market presence?
NAF – part of AB Agri – is seeking a motivated Brand Manager to help deliver the next phase of our brand’s growth. You’ll play a key role in defining and executing our new brand strategy, accelerating innovation, and ensuring our products maintain their excellence in the equine supplements market. This is an exciting opportunity to contribute to a well-established brand undergoing positive transformation.
What You’ll Be Doing
- Develop and deliver brand strategies and annual plans that drive awareness, engagement, and growth.
- Oversee innovation and renovation projects, from insight generation to effective product launches.
- Manage the NAF product portfolio, ensuring clarity, appeal, and strong brand positioning across all channels.
- Plan and execute campaigns, working with creative and media agencies to deliver effective, insight-led communications.
- Collaborate closely with sales teams to create impactful trade marketing initiatives and retailer activations.
- Champion consumer insight, using research and data to inform decision-making and measure performance.
- Track and analyse brand performance, sales data, and marketing ROI to continually optimise plans.
- Represent NAF at UK and international events, bringing our brand to life for customers and consumers.
What You’ll Bring
- A degree in Marketing, Business, or a related field (or equivalent experience).
- Experience in FMCG marketing or brand management, ideally within consumer goods or pet/animal care sectors.
- Experience in creating and implementing brand strategies and campaigns that lead to measurable outcomes.
- Proficient in innovation, product launches, and portfolio management.
- Capability to interpret consumer and market data to inform decisions.
- Experience managing cross-functional teams and external agencies.
- Effective communication, presentation, and stakeholder management skills.
- Commercial acumen and skilled organisational ability to balance multiple priorities.
- A genuine interest in animals – and ideally an interest in horses or the equestrian world.
Location
This role is remote-based, offering flexibility in where you work. Occasional travel will be required, mainly to our sites in Peterborough and Monmouth, as well as to events or meetings as needed.
About the Company
The Future is Five Star
When you join us, you’ll do meaningful work and be rewarded fairly for it. From annual salary reviews, ongoing career development and enhanced family, financial and wellbeing benefits – these are just some of the ways we reward you – from day one.
About us
NAF is the leading equine supplement brand in the UK. We are quickly becoming the first choice for horse owners and riders in Europe because we are passionate about our products and passionate about our animals. Our mantra is “for the good of every horse” and this is lived through our customers being owners and riders at all levels and in all disciplines across the UK and Europe.
We’re part of AB Agri, the agricultural division of Associated British Foods (ABF plc) and we’re passionate about feeding the world responsibly and affordably by making quality animal feed, creating nutrition and technology-based products, and offering data services for the agri-food industry.
Application Notes
We hope you feel that AB Agri is somewhere you can thrive and so we’d love to hear from you. We get a lot of applications for our roles and sometimes need to close the process early so register your details and upload your CV via our careers website as soon as you can – it will only take a few minutes.
When you do, we’ll ask you some equal opportunities questions just to ensure our recruitment process is inclusive – or show us areas we can improve. This information is anonymised, separate from your application and is never seen by the hiring panel. You can choose not to answer these questions and this won’t affect your application.
Apply today or contact our recruitment team for more information.
Agencies and media sales
AB Agri group politely requests no contact from recruitment agencies or media sales. We don’t accept speculative CVs from recruitment agencies nor accept the fees associated with them
