Overview
CDP Platform Support Analyst – Santa Monica, 90404, United States of America
How we LEAD:
Drive cutting-edge customer data solutions that shape how the world’s leading music company understands and engages its audience. As the CDP Solutions Specialist, work with top-tier marketing, data, and tech teams to unify customer data, build smart segments, and power personalized journeys. This role blends advanced CDP expertise, data delivery, and AI-driven insight in a fast-paced, creative environment.
How you’ll CREATE:
- Build and optimize audience segments, automation workflows, and campaign triggers for omni-channel engagement.
- Collaborate with business stakeholders and engineering to deliver complex data integrations and ensure solutions unlock real value.
- Apply AI/ML models and advanced analytics for predictive segmentation, personalization, and next-best-action strategies.
- Support data governance, privacy, data quality, and performance best practices across all customer data flows.
- Help with analysis and design of customer-centric data solutions using CDP platforms (Treasure Data)
- Help with the refinement of complex data solutions; monitor performance and platform usage; and continuously find opportunities to refine data pipelines and segment performance
- Stay at the forefront of CDP trends, marketing technology, and emerging data strategies.
- Develop use cases, training materials, and templates to help users and stakeholders unlock value and efficiencies through the CDP.
Bring your VIBE:
- 8+ years of experience in data solutions, data platforms, or MarTech, with at least 3+ years working hands-on with Customer Data Platforms.
- Familiarity with key CDP platforms (e.g., Segment, Treasure Data, Salesforce CDP, Adobe Real-Time CDP, BlueConic) and cross-channel campaign execution tools.
- Strong background in data-driven marketing technologies, including CDPs, CRMs, campaign orchestration platforms, and analytics solutions
- Proven expertise in designing and delivering audience segmentation, campaign automation, and personalized experiences using CDP data.
- Experience with AI/ML applications in segmentation, churn prediction, recommendation systems, or personalization.
- Strong communicator with a passion for innovation and teamwork in a creative setting.
- Bachelor’s in Computer Science, Data Science, or Marketing Tech, or equivalent experience.
