Overview
Company description
Job Title: Internal Communications Manager
Location: Basingstoke – Hybrid – Three Days in Office
Employment Type: Permanent
Hours: Monday-Friday
AA Summary
Think the AA is just about roadside assistance? Think again!
As one of the UK’s most trusted brands, we provide a wide range of services to millions of customers. From comprehensive Home and Motor Insurance to personalised Financial Services like Loans and Savings, and outstanding B2B, Consumer, Business Services, Driver Training, Car Care, and Service Maintenance and Repair, we’ve got you covered. Our mission is to keep Britain moving, and we’re looking for dedicated individuals to join our team. Ready to join us?
#LI-EJ1 #LI-Hybrid
This is the job
As our Internal Communications Manager, you’ll be at the heart of how we engage our Road Operations team, helping to shape and deliver the internal communications strategy, with a focus on our frontline colleagues. You’ll work closely with leaders to ensure our people are informed, inspired, and engaged on our business priorities.
This is a strategic and operational role, where you’ll lead storytelling, comms planning and delivery, and measurement, bringing our vision to life across a diverse and mobile workforce.
What will I be doing?
- Owning the development and delivery of internal communications plans aligned to AA’s strategic goals
- Advising stakeholders and leadership teams on communication best practices
- Translating business priorities into compelling narratives for frontline colleagues
- Planning and delivering high-impact campaigns and events (e.g. AA Awards, roadshows, leadership events)
- Measuring communication effectiveness and identifying opportunities to improve engagement
- Collaborating with wider teams to ensure consistency and alignment
What do I need?
- Experience in delivering communications for large, dispersed teams
- Passion for connecting people to purpose and driving cultural alignment, with strong understanding of audience segmentation and channel strategy
- Proven experience in strategic internal communications, ideally in operational, retail, or field-based environments
- Strong stakeholder management skills, including experience advising senior leaders
- Excellent copywriting and storytelling ability, with a focus on clarity and impact
- Ability to manage multiple priorities in a fast-paced environment
- Experience engaging remote and frontline colleagues
- Proficiency with tools like Outlook, Excel, Teams, SharePoint, Viva Engage, Poppulo, and Stream
Additional information
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
- 25 days annual leave plus bank holidays + holiday buying scheme
- Worksave pension scheme with up to 7% employer contribution
- Free AA breakdown membership from Day 1 plus 50% discount for family and friends
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Diverse learning and development opportunities to support you to progress in your career
- Dedicated Employee Assistance Programme, a 24/7 remote GP service for you and your family
Plus, so much more!
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
