Marketing Manager – Full Time

Overview

Salary: £50,000 – £55,000 per annum

Shift hours: Full Time

We are Company of Cooks, and we believe brilliant food and drink starts with brilliant people. For over 25 years, we’ve been part of some of the UK’s most loved cultural destinations, from historic palaces and botanical gardens to buzzing galleries and performance spaces, running the cafés, restaurants, bars and events that bring these incredible places to life. 

Our values – Craft, Creativity and Community – guide everything we do. They shape how we work together, how we support our partners, and how we make each guest feel welcome. If you care about food, people and doing things properly, you’ll feel right at home here. 

Wherever we are, we do more than serve. We bring places to life through food, service and creativity and we’re looking for a Marketing Manager to work with us in our Destinations Business in Leisure.

Location: London with regular travel to sites in Hampton Court, Tower Hill, Kensington and Richmond with flexibility to work a day a week from home

Salary: £50,000 –  £55,000 per annum

Working Patter: 40 hours per week, Monday – Friday

Job Purpose 

Responsibility for marketing and communications across our visitor attraction portfolio, including but not limited to cafés and restaurants at Royal Botanic Gardens, Kew and Historic Royal Palaces (Tower of London, Hampton Court Palace, Kensington Palace, and Hillsborough Castle). 

This role is focused on aligning the Company of Cooks marketing strategy to our client strategies. As experience-experts, making food and beverage an integral part of the overall visitor experience offer is core to how we make food and drink feel like a natural, exciting and memorable part of the visitor experience. 

The Marketing Manager plays a key role in supporting this approach and will lead on a rolling 12 to 18 month calendar of B2C activities that also aligns to the client’s own programming and activations. This will ensure that food and beverage experiences reflect and enhance the identity of the places they are in. 

The role is a key part of the central marketing function, responsible for supporting trading goals and helping grow awareness, engagement and revenue. 

Key Responsibilities and Accountabilities 

Strategic Planning and Delivery 

• Develop and deliver rolling 12 to 18-month multi-channel marketing calendars and site-level plans in line with business priorities. 
• Ensure marketing initiatives enhance the overall visitor experience, drive dwell time, and increase spend per head and drive overall profitability. 
• Ensure food and drink marketing reflects and amplifies the client’s brand identity, seamlessly integrating F&B into the destination’s storytelling and positioning. 
• Position food and drink as an integrated and valued part of each destination’s offer. 
• Respond to insights, performance data and client priorities with creative, strategic solutions. 
• Add value for visitors and clients through daily activities and managing stakeholder communications. 

Marketing Operations 

• Ensure marketing initiatives enhance the overall visitor experience, drive dwell time, and increase spend per head and drive overall profitability. 
• Ensure food and drink marketing reflects and amplifies the client’s brand identity, seamlessly integrating F&B into the destination’s storytelling and positioning. 
• Position food and drink as an integrated and valued part of each destination’s offer. 
• Respond to insights, performance data and client priorities with creative, strategic solutions. 
• Add value for visitors and clients through daily activities and managing stakeholder communications. 

Collaboration and Governance 

• Work closely with operations, GMs, learning & development and on-site teams to coordinate and optimise marketing campaigns. 
• Liaise with procurement to identify retail products and ranges that support marketing initiatives, driving spend per head through upselling and impulse buys while strengthening the overall offer. 
• Ensure the F&B proposition translates the client’s brand and wider visitor experience into cafés, restaurants and retail touchpoints. 
• Act as the day-to-day marketing lead for Kew Gardens and all Historic Royal Palaces sites. 
• Build strong relationships with client marketing teams to align messaging and coordinate cross-promotion. 

Budget Management and Reporting 

• Track campaign budgets, ensure effective use of spend and deliver clear ROI. 
• Own KPI reporting and use performance data to inform decision-making. 

Brand Representation 

• Serve as a brand ambassador for Company of Cooks across the visitor attractions sector. 
• Raise the profile of 

Budget Management and Reporting 

• Track campaign budgets, ensure effective use of spend and deliver clear ROI. 
• Own KPI reporting and use performance data to inform decision-making. 

Brand Representation 

• Serve as a brand ambassador for Company of Cooks across the visitor attractions sector. 
• Raise the profile of our cafés and restaurants through PR, digital presence and relevant industry partnerships. 

Person Specification 

Skills and Knowledge 

• Strategic thinker with the ability to deliver hands-on. 
• Strong B2C, digital, CRM, and content marketing expertise. 
• Excellent communication and stakeholder management skills. 
• Creative mindset with strong visual and editorial judgement. 
• Strong digital skills, with the ability to use creative tools such as Adobe Creative Suite (InDesign, Photoshop, Illustrator) to brief effectively and occasionally produce on-brand assets when needed. 
• Interest in food, drink, visitor attractions and heritage venues. 
• Analytical mindset with experience using data to shape strategy. 
• Comfortable working in a fast-paced, multi-site environment. 

Experience 

• Proven experience in hospitality, food & drink, or destination marketing roles. 
• Demonstrated success in multi-site marketing and campaign planning. 
• Strong track record of integrated marketing delivery across digital and print. 
• Experience working with client partners and internal teams. 
• Minimum 5 years in a marketing role, with at least 2 years in a senior role. 

Qualifications 

Reference: compass/TP/2711204/200449

Location: London