Overview
What you’ll be doing
We are looking for someone who is both creative and analytical. You’ll have gained great insights into what makes an effective marketing campaign that delivers a good return on investment. You’ll need to be good at juggling priorities, working with colleagues across different teams, and be able to take ownership of your own campaigns and budgets. You’ll understand the importance of being the ‘voice of the customer’ and ensuring campaigns and activity are customer focussed. Experience of data / CRMs and multiple marketing channels would be preferred.
Who we are looking for
Reporting to a Head of Marketing, you’ll be working across all channels, to support ambitious sales growth for our Assessment list.
You’ll:
- Analyse market information and data to inform decision-making process and identify marketing opportunities
- Write and execute cohesive, global multi-channel marketing plans for your areas, tracking and reporting on success and taking remedial action where appropriate with a focus on growth, and retention
- Work closely with both sales and product teams to develop messaging and target segments, using a CRM effectively
- Maintain and share market insights
- Liaise with external agencies, designers, printers and mailing houses to deliver timely and effective marketing plans within budget
- Contribute to product proposals
- Be the voice of the customer in the business, championing their needs and viewpoint
What we offer
Our staff are our greatest asset and our benefits reflect this. In addition to 28 days annual leave days per year + bank holidays, we have an extensive list of benefits that include: a wide-ranging training library, development programmes including mentoring, Cycle to Work vouchers, Private Medical Insurance, eye care vouchers, up to 70% off book purchases, a charity book shelf, 2 community days per year, many employee networks to join, summer hours (finishing at 1pm on Fridays during the summer months!), season ticket loans, rent deposit loans, generous pension schemes and much more!
This role can be based at our London office, or at our offices in Edinburgh, Sheffield or Banbury, with a blend of in-office (3 days) and homeworking (2 days) per week.
Who we are and what we do
We are proud to be one of the largest education solution providers in the UK and internationally, and we aim to make a difference to teachers and students by producing quality resources and services, while continuing to grow as a successful and profitable business. Our success is rooted in our values: putting teachers and students at the heart of what we do, improving quality year on year in our practices and our products, working collaboratively, and being trustworthy in what we publish and how we work.
We’ve got ambitious growth strategies and we’re looking for talented marketing people to join our team of 25 at such an exciting time.
Our Commitment
Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds.
If you are shortlisted and need us to make any adjustments to help you attend for interview, please let us know.
The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit www.booktradeentrysupport.org
Salary:
£33,500 – £38,500, dependent on experience (+bonus + benefits)
