Overview
We’re a leading online reviews platform, free and open to all. Our mission is to be a universal symbol of trust. We are well on our way — but there’s still an exciting journey ahead of us. Do you want to join us at the heart of trust?
Trustpilot is at a very exciting stage in our journey, and we’d like you to join us at this pivotal moment as we enter a new period of growth with a renewed strategic direction. This role will focus on scaling our Consumer and PR marketing strategy, and is critical in helping us achieve our ambitions and vision to create an independent currency of trust in the UK.
You will be a key member of the UK Regional Marketing team, and will help build:
- Brand awareness and growth by creating and managing the marketing and customer narrative in the UK
- Strategies to attract Consumers to amplify usage and adoption, working closely with global Marketing and Product teams
- Manage the PR engagement and media outreach strategy to develop the narrative and proactive public relations
- Expertise in Consumer marketing, PR, market nuances and local insights
This role will help lead and develop our Consumer and PR strategy to deliver value and growth in consumer usage of the platform, and drive awareness of the Trustpilot brand in the UK. You will be a core member of the UK marketing team that is tasked with amplifying our narrative, creating innovative, compelling, data-driven campaigns that demonstrate the value of Trust.
You will create and execute on an impactful and commercially focused Consumer marketing strategy. This will include attracting new consumers to Trustpilot to encourage them to read and write reviews, along with driving further usage amongst existing consumers. You will work closely with other stakeholders in Marketing such as Digital, Product Marketing, Content to ensure a successful omni-channel approach.
This is in addition to managing the PR strategy to amplify our narrative through key media and digital channels, events, awards and more. You will be responsible for all regional PR initiatives, stories and outreach.
This role is based in our London office and working flexibly 1-2 days a week in our central London office.
What you’ll be doing:
- Own and deliver the Consumer engagement strategy for the UK, focusing on accelerating consumer adoption and usage to encourage consumers to ‘read and write’ reviews and embed Trustpilot as part of their buying journey
- Analyse consumer trends and sourced data to develop compelling consumer campaigns that support Trustpilot’s value proposition.
- Develop the PR strategy for the UK, using a local agency and with global support. This includes developing press releases and messaging points, along with managing relationships with journalists in key media outlets
- Create and execute speaking, podcast and media engagement
- Work closely with Global Marketing, Product and External Comms teams to integrate programs, support product releases and/or global initiatives
- Take full responsibility for each of your strategies; delivering on time and on budget, with clear ROI or other metrics.
Who you are:
- Proven experience in Consumer marketing and PR functions
- Experience working with/managing agency partners, influencers and press directly, consumer marketing experience
- Ability to operate in a high-performance, commercial environment and strive to continuously learn and improve
- Proven experience of building and executing consumer and PR campaigns in a SaaS business – with demonstrable strong ROI
- Continual focus on customer-centric, data-driven insights to drive decisions to improve business performance
- A proactive hands-on approach, with the ability to work on both strategic and tactical levels
- High energy level, with a bias for positivity, action and accountability
- Solid stakeholder management skills and the ability to influence others – regardless of seniority or department
What's in it for you:
- A range of flexible working options to dedicate time to what matters to you
- Competitive compensation package + bonus
- 28 days holiday plus two (paid) volunteering days a year to spend your time giving back to the causes that matter to you and your community
- Rich learning and development opportunities supported through the Trustpilot Academy, LinkedIn Learning and Blinkist
- Pension and life insurance
- Health cash plan, online GP, 24/7, Employee Assistance Plan
- Full access to Headspace, a popular mindfulness app to promote positive mental health
- Paid parental leave
- Season ticket loan and a cycle to work scheme
- Central office location complete with table tennis, a gaming corner, coffee bars and all the snacks and refreshments you can ask for
- Regular opportunities to connect and get to know your fellow Trusties, including company-wide celebrations and events, ERG activities and team socials.
- Access to over 4,000 deals and discounts on things like travel, electronics, fashion, fitness, cinema discounts and more.
- Independent financial advice and free standard professional mortgage broker advice
Still not sure?
We are Open to All, which means we want everyone to feel like they can see themselves at Trustpilot. We're keen to hear about your experiences as well as how you can help to create a fantastic culture for our amazing Trusties. So, don't worry if you're looking at this job description and feel like you don't meet all the requirements, we'd still really like to hear from you!
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About Trustpilot
At Trustpilot, we’re passionate about our mission to offer a free and open to all review platform, built on collaboration. For consumers, we’re a place to connect with and influence businesses. For companies, we’re a platform for progress; a way to improve and innovate by engaging and collaborating with consumers.
We’re driven by connection. It’s at the heart of what we do. Our culture keeps things fresh –– it’s built on the relationships we create. We talk, we laugh, we collaborate and we respect each other. We work across borders and cultures to be a tangible symbol of trust in an ever-changing world. With vibrant office locations all around the world and over 50 nationalities, we’re proud to be an equal opportunity workplace with diverse perspectives and ideas.
Our purpose is a tall order, but we keep it real. We’re a great bunch of humans, doing awesome stuff, without fuss or pretense.
A successful Trustpilot future is driven by you –– we give you the autonomy to shape a career you can be proud of. If you’re ready to grow, let’s go.
Join us at the heart of trust.
Trustpilot is committed to creating an inclusive environment where people from all backgrounds can thrive and where different viewpoints and experiences are valued and respected. Trustpilot will consider all applications for employment without regard to race, ethnicity, national origin, religion, gender identity or expression, sexual orientation, neurodiversity, disability, age, parental or veteran status. Together, we are the heart of trust.
Trustpilot is a global company and our data practices are designed to ensure that your personally identifiable information is appropriately protected. Please note that your personal information will be transferred, accessed and stored globally as necessary for the uses and disclosures stated in our Privacy Policy.
