Overview
Marketing Technology Enablement Manager – Edinburgh
Job Description
At Aberdeen, our ambition is to be the UK’s leading Wealth & Investments group.
Strengthening talent and culture is one of our strategic priorities. We strive to make Aberdeen a great place to work so that we can attract and retain the industry’s best talent.
Our people put our stakeholders at the heart of everything they do by helping us to make a positive difference to the lives of our clients, customers, colleagues, shareholders, and society.
We are focused on growing our direct and advised wealth platforms and repositioning our specialist asset management business to meet client demand. We are committed to providing excellent client service, supported by leading technology and talent.
Aberdeen comprises three businesses, interactive investor (ii), Investments, and Adviser, each of which focuses on meeting and adapting to our clients’ evolving needs:
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interactive investor, the UK’s second largest direct-to-consumer investment platform, enables individuals in the UK to plan, save, and invest in the way that works for them.
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Our Adviser business provides financial planning solutions and technology for UK financial advisers, enabling them to create value for their customers.
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Our Investments business is a specialist asset manager that focuses on areas where we have both strength and scale to capitalise on the key themes shaping the market, through either public markets or alternative asset classes.
About the Department
Digital Marketing Solutions sits within the Client Group Digital Solutions function and is responsible for delivering cutting-edge
marketing technology solutions that support the marketing teams across Aberdeen Investments. The team is responsible for
understanding business needs, defining requirements, and selecting, implementing and supporting technology solutions that
meet those demands.
Key responsibilities include supporting Web content management, Digital asset management, Sales enablement and Customer
data platforms while ensuring all the marketing and data technologies are connected to provide the business with insights into
client behaviours and trends.
About the Role
The Marketing Technology Enablement Manager is a hands-on role focused on supporting users, administering platforms, and driving adoption of key marketing technologies. This role ensures that users across the business are trained, supported, and empowered to use platforms effectively, while maintaining operational stability and governance.
The Marketing Technology Enablement Manager will work across a suite of platforms including Sitecore, Salesforce Marketing Cloud, Aprimo, Seismic, and Cvent, among others and will be pivotal in ensuring these tools are well-integrated, user-friendly, and delivering measurable business value.
Key Responsibilities
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Deliver training and onboarding for new users, ensuring high adoption and effective use of tools.
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Act as the first point of contact for platform-related queries, troubleshooting and escalations.
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Maintain platform documentation, user guides, and governance standards.
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Monitor platform performance, integrations, and data flows to ensure reliability and consistency.
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Collaborate with internal teams and external vendors to resolve issues and implement improvements.
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Track and report on platform usage, adoption metrics, and user feedback.
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Support change initiatives and enhancements that improve platform usability and business outcomes.
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Champion best practices and continuous improvement across the marketing technology ecosystem.
About the Candidate
The ideal candidate will possess the following:
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Strong understanding of marketing platforms and how they support business goals.
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Basic proficiency in web markup languages such as HTML and CSS.
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Experience administering and supporting platforms such as Sitecore, Marketing Cloud, Aprimo, Seismic, and Cvent.
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Excellent communication and training skills, with the ability to engage users across varying levels of technical expertise.
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Detail-oriented and analytical, with a focus on user experience and operational efficiency.
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Proven ability to manage multiple priorities and deliver outcomes in a fast-paced environment.
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Strong stakeholder management and collaboration skills.
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Experience in maintaining documentation, training materials, and governance frameworks.
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Proficiency in ticket management software such as ServiceNow
We are proud to be a Disability Confident Committed employer. If you have a disability and would like to apply to one of our UK roles under the Disability Confident Scheme, please notify us by completing the relevant section in our candidate questionnaire. One of our team will reach out to support you through your application process.
Our benefits
There’s more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported.
When you join us, your reward will be one of the best around. This includes 40 days’ annual leave, a 16% employer pension contribution, a discretionary performance-based bonus (where applicable), private healthcare and a range of flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal. You can read more about our benefits here.
Our business
Enabling our clients to be better investors drives everything we do. Our business is structured around three distinct areas – our vectors of growth – focused on our clients’ changing needs. You can find out more about what we do here.
An inclusive way of working
Whatever way you like to work, if you have the talent and commitment to join our team, we’d like to hear from you.
At Aberdeen we’ve adopted a ‘blended working’ approach. This approach combines the benefits of face-to-face collaboration, coaching and connecting in our offices with the flexibility of working from home. It enables colleagues to find a balance that works for their roles, their teams, our clients and our business.
An inclusive culture, where diverse perspectives drive our actions, is at the core of who we are and what we do. If you need assistance with your application, or a reasonable adjustment to your interview arrangements – for example, because you are neurodivergent, or have a physical, sensory, cognitive, mental, visible or invisible disability – please let us know and we’ll be happy to help.
We’re committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment. We define diversity in its broadest sense – this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance. We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone.
If you need assistance or an adjustment due to a disability please let us know as part of your application and we will assist.
